A Beginner-Friendly Guide to Google Ads for 2024
Everything you need to know about Google Ads (formerly known as Google AdWords)
What is Google Ads?
Google Ads, formerly known as Google AdWords, is a bid-based online advertising platform that includes text format search engine ads, video ads, banner ads, YouTube ads, and other display options. Google Ads appear across Google search results and millions of Google partner websites.
Google Ads has changed a lot over the years, with new features and ad types. Right now, Google Ads consists of:
- Responsive search ads
- Performance Max ads
- Discovery ads
- Display ads
- Shopping ads
- App ads
- Smart campaigns
Let’s dive into each of these and when you should use them.
When to use:
- All the time. Search ads are the most basic Google Ads format and every brand can benefit from using them.
Specs:
- Headlines: Minimum three and maximum 15 headlines, 30 characters each.
- Display URL: Must use your domain, but doesn’t have to be the final URL. Can include a simplified “Path” of up to 15 characters.
- Descriptions: The body text of the ad. You need at least two descriptions but are allowed up to four, maximum 90 characters each.
